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Web Survey Bibliography

Title Comparing Online and Telephone Research Methods with Physicians
Author Gelb, L.
Year 2000
Access date 22.07.2004
Abstract Laurie Gelb of Cozint Interactive said it is in line with other evidence that results from online surveys tend to be more skeptical and negative. Physicians were also more likely to mention the leading brand (Lipitor) when asked to list drugs for treating high cholesterol. She said this is counter to the expectation that more socially acceptable answers will be given when a personal interviewer is involved. But since it is the brand most doctors prescribe, it also appears the web survey gave the most accurate answer. She also found attribute ratings correlated more closely with overall satisfaction, showing the web survey provided more internal consistency. This evidence of more thoughtful answers online was relevant because she said physicians are groups that already have virtually universal access to the Internet. But she mentioned response rates to both the phone and web versions of her survey were in the low single digits, causing many to feel cautious about the results.
Year of publication2000
Bibliographic typeConferences, workshops, tutorials, presentations
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Web survey bibliography - 2000 (46)